A content map is a plan to deliver the right content, to the right people, at the right time.
Content mapping helps you create content that hits your audience.
To get your personal map; research. Make your voice personalized. Create content that suits the taste and interest of your audience.
Decide your customer avatar/persona. From that, you will be able to reach the right audience. Customer avatar/ buyer persona is a fictional representation of your ideal customer.
- Plan Ahead
Create content beforehand. You can plan a week, a month in advance, or even a quarter in advance. This all depends on what works for you.
Use Hootsuite or Buffer to schedule your content. Map out a content calendar for your various social media platforms.
- Repurpose your content
You can repurpose a written content into video content, or graphics or audio content.
You don’t have to repurpose all your content. Have unique dynamic content.
Repurposing content however helps you save a whole lot of time and reach larger audience.
🔰Facebook uses long-form Content
🔰 Instagram uses pictures and short form content
🔰 Twitter uses short-form content and links
🔰 YouTube uses videos
🔰 LinkedIn uses short form content
🔰 For creating videos, you can use Vivavideo, or Vimeo.
🔰 For Podcasts, you can use AnchorFM.
🔰 For written content, you can use WPS app or Microsoft word.
🔰 For pictures/graphics, you can use Canva, Photoshop or Corel draw
Every content creator should have an idea of graphic designing no matter your niche. Even though Canva makes designing seem easy but you still need to know the basics.
You can register for a graphic design course. People relate more with pictures and video.