I was having a conversation with someone some time ago and the person was trying to find out why I always talked about content writing.
He was like: “Heck, it’s just writing, it’s easy.”
I could smell the ignorance that came out of him, but I could not blame him because he has never had to write a book. Or come up with a blog post every other week, so it’s not his fault.
Overtime, I have met other people who thought like him. Many people believe that content writing is easy. They think writing a book is not hard, that is why they do not appreciate the effort of authors.
They don’t even understand what these guys have to go through to create good content. This however is not a problem except that person decides to give content writing a shot. That is where the cookie crumbles.
𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐖𝐫𝐢𝐭𝐢𝐧𝐠 𝐢𝐬 𝐇𝐚𝐫𝐝
The first thing you must know about content writing is the fact that creating high-quality content consistently is not easy. It is hard. From my experience as a writer, there were times that I did not feel like writing.
There was no “inspiration”, but I had to do it anyway. You write when you feel like it and when you do not feel like it. Because if you only write when you feel like it, you will not accomplish much. And truthfully, you will never finish a book!
Before you take up the art of content writing, make sure you are ready to actually work hard. Make sure that you are willing to pay the price, to walk the path less taken. Because the truth is, the path of content writing is not easy, but it is doable. If I can do it, anybody can.
𝐑𝐞𝐚𝐝𝐢𝐧𝐠 𝐢𝐬 𝐚 𝐌𝐮𝐬𝐭
Content writers who do not read, all have one thing in common. Their content is pure rubbish. You cannot give what you do not have, you have to be an avid reader in order to be a good writer.
And when you read, you have to do it like your life depends on it. Because really your life as a content writer depends on what you read. Read books, chew them slowly, and meditate on the contents. Pick out the trash in every book or blog you read. And most importantly practice what you read.
When you write about something you have practiced you flow better. But you struggle a bit when you just want to write about something you have head knowledge about. For instance I am writing this blog post from experience. I practice the things I am advising you to do that is why I am not struggling to flow. Practicing what you read is very important.
𝐃𝐚𝐢𝐥𝐲 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐞 𝐢𝐬 𝐂𝐨𝐦𝐩𝐮𝐥𝐬𝐨𝐫𝐲
I was going through a blog post about the legendary writer, Stephen King. He was talking about how he was able to author so many books. And he said that he had a simple rule: “Write 10 pages everyday”.
It did not matter if those 10 pages would make it to the final draft. All that mattered was that he wrote 10 pages. If you want to be a good content writer, you have to practice daily. The only way to become a great writer is by writing.
You have to write. You have to practice daily. You have to put in the work, there is no room for laziness. Daily practice turns you into a master.
The road to mastery is filled with little steps. Take the first step. You can start small, you can decide to write a thousand words every day. Stick to that until you can do it effortlessly, then you move to the next level.
𝐃𝐨 𝐘𝐨𝐮 𝐑𝐞𝐚𝐥𝐥𝐲 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐁𝐞 𝐚 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐖𝐫𝐢𝐭𝐞𝐫?
I am not trying to scare you, I just want to be brutally honest with you. Writing is not a get-rich-quick kind of gig. You have to put in the work, you must be willing to pay the price. What separates average writers from the great ones is the determination to pay the price. Do you really want to be a content writer?
Then be willing to pay the price.