๐Ž๐๐„ ๐“๐‘๐ˆ๐‚๐Š ๐“๐‡๐€๐“ ๐–๐ˆ๐‹๐‹ ๐Œ๐€๐Š๐„ ๐˜๐Ž๐”๐‘ ๐“๐€๐‘๐†๐„๐“ ๐€๐”๐ƒ๐ˆ๐„๐๐‚๐„ ๐‘๐„๐€๐ƒ ๐–๐‡๐€๐“ ๐˜๐Ž๐” ๐–๐‘๐ˆ๐“๐„

By; ๐‚๐ก๐ข๐ฃ๐ข๐จ๐ค๐ž ๐‚๐ก๐ฎ๐ค๐ฐ๐ฎ๐ž๐ค๐ž๐ฆ

In 2018, I went to the Cinema with a friend of mine, we wanted to watch the Avengers movie. That particular one was just out and everyone was talking about it and we wanted to find out what all the fuss was about.

We tried to wait for it to stay a while in the cinemas so the cost will reduce. Man was trying to save money. When we got to the cinema that Thursday afternoon, we were informed that the movie started some 30 minutes ago and we would have to wait about an hour for a new set. We were disappointed. But because we wanted to just see a movie, we decided to check out another movie and that is when we stumbled on the movie Hurricane Heist.

At the end of the day, it was a great movie, we did not sleep through it and we did not think we wasted our money. How did Hurricane Heist manage to steal our attention out of the other movies that were available that day?

Well, it was simple: The title of the movie.

The title of the movie was what made us go in to see it. Why? Because we were both fans of heist movies and also it sounded exciting. A heist during a hurricane, we wanted to know how it would all end up. The movie title told us what to expect and we went in and it did not disappoint.

This is where I discovered one trick that will make your target audience read whatever you write. ๐€๐๐ƒ ๐“๐‡๐€๐“ ๐“๐‘๐ˆ๐‚๐Š ๐ˆ๐’ ๐“๐Ž ๐–๐‘๐ˆ๐“๐„ ๐€ ๐‚๐Ž๐Œ๐๐„๐‹๐‹๐ˆ๐๐† ๐‡๐„๐€๐ƒ๐‹๐ˆ๐๐„

Your headline, is the title of your write-up. It is what tells people what you want to write about. And if you want to reach your target audience you must learn how to write headlines that grab their attention. Studies have shown that 80% of readers do not go beyond the headline, if the headline does not draw them in, they will not read it.
Legendary Copywriter, Joseph Sugarman, says:

โ€œ๐™๐™๐™š ๐™–๐™ž๐™ข ๐™ค๐™› ๐™ฉ๐™๐™š ๐™๐™š๐™–๐™™๐™ก๐™ž๐™ฃ๐™š ๐™ž๐™จ ๐™ฉ๐™ค ๐™œ๐™š๐™ฉ ๐™ฉ๐™๐™š ๐™ง๐™š๐™–๐™™๐™š๐™ง ๐™ฉ๐™ค ๐™ง๐™š๐™–๐™™ ๐™ฉ๐™๐™š ๐™›๐™ž๐™ง๐™จ๐™ฉ ๐™จ๐™š๐™ฃ๐™ฉ๐™š๐™ฃ๐™˜๐™š. ๐™Ž๐™ค ๐™ฎ๐™ค๐™ช๐™ง ๐™๐™š๐™–๐™™๐™ก๐™ž๐™ฃ๐™š ๐™จ๐™๐™ค๐™ช๐™ก๐™™ ๐™˜๐™ค๐™ข๐™ฅ๐™š๐™ก ๐™ฎ๐™ค๐™ช๐™ง ๐™ฉ๐™–๐™ง๐™œ๐™š๐™ฉ ๐™–๐™ช๐™™๐™ž๐™š๐™ฃ๐™˜๐™š ๐™ฉ๐™ค ๐™ง๐™š๐™–๐™™.โ€

The question is: How do you do this?

๐Š๐ž๐ž๐ฉ ๐ข๐ญ ๐ฌ๐ข๐ฆ๐ฉ๐ฅ๐ž ๐š๐ง๐ ๐ฌ๐ญ๐ซ๐š๐ข๐ ๐ก๐ญ๐Ÿ๐จ๐ซ๐ฐ๐š๐ซ๐:

Like the movie Hurricane Heist, always keep your headline simple. Do not try to complicate it or make it ambiguous, it is not a puzzle. Keeping your headline simple helps your target audience know what you are talking about.

๐’๐ญ๐š๐ญ๐ž ๐ญ๐ก๐ž ๐๐ซ๐จ๐›๐ฅ๐ž๐ฆ ๐ข๐ง ๐ญ๐ก๐ž ๐ก๐ž๐š๐๐ฅ๐ข๐ง๐ž:

I know you have seen many โ€˜How toโ€ articles on the web. They are popular because they work. They work because they spell out the problem. For example an article titled: How to overcome smoking, will surely attract the attention of an addict trying to quit, because it touches their pain point. Learn to touch the pain points of your target audience in the title.

๐๐ซ๐จ๐ฆ๐ข๐ฌ๐ž ๐š ๐’๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง:

I will still use the title above: How to overcome smoking. The promise here is: โ€œTo overcome smoking.โ€ If you want to overcome smoking, then you will read it. A solution was promised and you read it because you want to discover that solution.

๐–๐š๐ซ๐ง๐ข๐ง๐ :
In trying to write compelling headlines, many people start using click baits and start promising what the write-up cannot deliver. Do not be like many people, always make sure your write-up delivers on the promise of the title.



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